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Conjugate Priors

Overview

A prior distribution is conjugate for a given likelihood if the posterior distribution belongs to the same family as the prior. This property greatly simplifies Bayesian computation.

Definition

A family \(\mathcal{F}\) of prior distributions is conjugate for a likelihood \(f(x \mid \theta)\) if for every prior \(\pi(\theta) \in \mathcal{F}\), the posterior \(\pi(\theta \mid x) \in \mathcal{F}\).

Common Conjugate Pairs

Likelihood Conjugate Prior Posterior
Bernoulli/Binomial Beta(\(\alpha, \beta\)) Beta(\(\alpha + k, \beta + n - k\))
Poisson Gamma(\(\alpha, \beta\)) Gamma(\(\alpha + \sum x_i, \beta + n\))
Normal (known \(\sigma^2\)) Normal(\(\mu_0, \sigma_0^2\)) Normal(weighted mean, updated variance)
Exponential Gamma(\(\alpha, \beta\)) Gamma(\(\alpha + n, \beta + \sum x_i\))